Breakfast Meeting – Social Media Demystified
|When:||Back to Calendar » July 24, 2012 @ 7:30 am - 10:30 am||Where:||Milken Institute
1250 4th St
Santa Monica,CA 90401
Does the thought of social media cause your brow to furrow and a ring of question marks to appear above your head? Are you, frankly, over it?
Attend the July 24th breakfast meeting featuring real experts who will take the mystery out of social media and invigorate your interest. Get updates on:
- The best tool for YOUR business (whether you’re a planner or supplier)
- How to organize your marketing efforts
- When and why to use social media
This is not a beginner’s course about what social media is – attendees will be expected to know the basics of Facebook, Twitter and LinkedIn. If you don’t already have a profile on at least one of these platforms, now is the time to start!
MPISCC is taking our meeting into the community. The Milken Institute, a nonprofit, nonpartisan think tank, is hosting this event. Their mission is to improve lives around the world by advancing innovative economic and policy solutions that create jobs, widen access to capital, and enhance health. They host several meetings and a Global Conference each year, convening experts from multiple sectors for highly focused interactions.
About the Speakers:
Vice President, Marketing
As the vice president of marketing for Luxe Hotels, including its global membership hotels branded under Luxe Worldwide, Charles Harris applies his diverse marketing and brand positioning expertise to the company’s strategic partnerships and the leadership of all corporate marketing engagement campaigns. He is also responsible for the brand’s digital campaigns, having focused heavily on SEO, SEM, social media and email marketing throughout his career. In this role, Charles also oversees all public and media relations activities.
Erika Penzer Kerekes
Erika Penzer Kerekes is Senior Product Manager for Social Media Solutions at Deluxe Corporation. She’s been developing social online products and helping businesses of all sizes understand the potential of the social internet for two decades. She’s steeped in social media outside of work, too, with her award-winning food blog In Erika’s Kitchen.
Product Solution Specialist, Google
Lucy works for Google where she’s been evangelizing YouTube and now Google+ for tech advertisers across the US. She started her career practicing Architecture at a small firm in NYC but after 5 years made the leap to the digital advertising industry. She joined Klipmart, a video marketing upstart, where she worked closely with the entertainment industry as they experimented with the first round of digital advertising formats. After an acquisition by DoubleClick, Lucy moved to London where she managed relationships with top EMEA digital agencies. She continues, after 8 years in the online industry, to make the web work for you at Google in Silicon Beach.
Jon C. Trask
Jon works with Grass Shack Events & Media as well as being a co-founder of AVforPlanners.com
After 24 years in the AV business, Jon moved to the event producer side of planning events a few years ago. Now, he not only supplies equipment and people, but graphics, video, hybrid streaming and any other technical needs for his clients at their events. A member of MPI since 1994, and a CMP since 2003; he plans to add the title CMM to his card in 2012/13. Jon often presents to MPI groups and college classes on various aspects of working with technology vendors and using social media. He founded and has co-hosted The Meetings Podcast for the past four years and over 220 episodes.
Paulette E. Fontanez, CMP
Program Manager, PIHRA
Paulette is an award-winning meeting planner and photographer who has handled social media for organizations such as Minor Details Productions, the Los Angeles County Bar Association, Step Up Women’s Network and was instrumental in the website redesign and social media efforts of our own MPISCC. She tweets as @pfont about photography, events, food, football, and life in LA (not necessarily in that order).
Breakfast will be served.
Attendee parking is available in the Santa Monica Public Lot #1, adjacent to the Institute on 4th street. First 2-hours are free; max $9 daily parking.
Please note: if you register for this event, you are giving your consent to be photographed.