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The Power of Experience over Stuff: How to use our Five Senses for Meaningful and Powerful Engagements

By Kala Maxym. Founder & Chief Event Composer, Five Senses Tastings. 

I am constantly amazed at how much more people talk about experiences than things. According to David Adler, CEO of BizBash, the market leader in event news, ideas, and resources, research shows that "today's buyers believe that experiences are the new bling.” I have found this to be exceptionally true, across generations, across the country, and even around the world.

People are always looking for that special "new" twist to their events, something that will set them apart from the competition or from last year’s events. In Los Angeles, which is an events town through and through, I find this to be especially pronounced. From corporations and nonprofits to high net worth individuals, from luxury brands to the hospitality industry, people crave something memorable... something more than just a party with a Costco cheese plate (don't get me wrong, I'm a huge fan of Costco cheese plates) and some inexpensive wine from Trader Joe's (those who know me know that I am a complete and utter devotee of TJ's!)

Most people – myself included – do not consciously consider their senses on a daily basis, except perhaps to notice if they have a stuffy nose or their ears are popping after a long flight. We accept what the world throws at our senses without question and without much consideration of the fact that we do actually have the power to customize what we sense, at least to some degree. We have all come to accept sound – or perhaps more appropriately, noise – as something that by its very nature is unspecific in our lives. We have become inured to the idea that our senses, when carefully addressed one by one or in concerted unity, can actually center us in the moment and help to create and solidify memories.

At Five Senses Tastings we take this concept to heart, and we have devised a new way of thinking of events that highlights the one sense we tend to forget to remember: our sense of sound. Specifically triggering all our five senses – sound, smell, taste, touch, and sight – in a meaningful way is our primary goal in our music tastings. All our events are inspired by our client’s particular story and the relationships in the room, and our live musicians only add to the celebratory feel of the event.

We have shared our concept with hundreds already, and we can't wait to continue bringing this unique experience with our friends inLos Angeles and surrounding areas. Whether you're planning an anniversary or birthday party, product launch, or client appreciation event, we can help compose a special experience that your guests will not only enjoy but remember intensely.

Want to see us in action? Join us on November 16th in Beverly Hills at Jo Malone London or check our website regularly to see when our next public event is taking place!

Five Senses Tastings Company Profile
Five Senses Tastings is a boutique, special experience company that elevates people’s sensory understanding through the purposeful and meaningful engagement of their five senses, enabling them to communicate deeply, experience profoundly, and remember intensely.

Combining the art of storytelling with the science of taste, smell, and sound, Five Senses Tastings creates custom-blended, full-sensory events that weave a diverse, global narrative guided by live music and enhanced by flavor. Five Senses composes events for corporate, nonprofit, luxury, and real estate clients as well as for important personal and family occasions. By diversifying guests’ palates and amplifying their sensory world, Five Senses Tastings’ unique and fully-customized events encourage harmony among the senses and allow guests to experience their senses in an entirely new way.

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